Blog Articles

Blogs
 
Have you created your marketing funnel?
A funnel is a pipe used to channel substances into a narrow/small opening. Now don’t think we have gone mad, but it’s important for the rest of this blog that you understand how an everyday funnel works. The keyword in the above description is ‘channel’ and this is exactly what your marketing funnel should do. Businesses with effective marketing channels with help customers move through the funnel to achieve their desired result. To create your marketing funnel, you need four key elements to recognise your customers journey; Awareness, Interest, Desire and Action. Your customers journey through your marketing funnel will be aided by your chosen effective strategies which might be offers, discounts, calls to actions etc.   Awareness – this is at the top of...
26/06/2018
Top tips for writing a press release
Firstly, let’s talk about what a press release is and how it should be used. They should be a key element as a part of your public relations strategy and are a great way of keeping everyone up to date with your latest business developments. These short but dynamic documents should aim to pique interest from journalists who are looking for compelling content. By creating great press releases you are making yourself and your business more visible to new customers and to press. So, how do you create a compelling, interesting, ‘journalist hook’ press release? Well, here are some simple and effective tips and hints to get you started. 1.      Its all about the ‘title’ If you think about what makes you read a blog article, pick up a book or read a magazine...
26/06/2018
Is time on your side...
IS TIME ON YOUR SIDE, OR..... Do you never have enough of it? Does it ‘stop’ you achieving your priorities? Do you see it as your enemy? You’re not alone but it’s time for YOU to take control of YOUR time. Yes, we all have to multitask these days but try not to be that person who flits from one job to another without any real plan and totally forgetting those priorities you know are urgent.  You start the top priority task, then stop to take a phone call, then hear that email ping and decide to see what it is, then you’ll move on to a very quick job that can be done in a couple of minutes, then a parcel arrives so you better see what it is, then there goes that phone again.  Half the morning can pass and that top priority task is not done, and neither are any of...
23/04/2018
2018 Facebook Changes Ignites Creativity
Facebook's latest algorithm changes mean that it is going to favour posts from friends and family plus posts that encourage user engagement. Though Facebook is going to restrict the flood of content and information from businesses, this does not spell the end of your social media marketing. What you have to be now is more savvy and more creative. It is, in many ways, quite...
22/01/2018
EMMA LAWRENCE DESIGNS at THE INTERNATIONAL SPRING FAIR
How did Emma Lawrence Designs start? It began as a hobby, designing and making cards and gifts for friends and family.  I have always loved drawing and been inspired by nature so as a child I was always outside collecting or making things.  Nearly every design I do features a little bird somewhere which reflects this     Describe Emma Lawrence Designs for us? A small business producing a range of greetings cards, gifts and stationery with a fresh, fun and appealing style.  In addition, Emma is available for commissions as she loves the whole process of translating a written brief into a bespoke, delightful, eye-catching design.  Clients include the NHS, Field Studies Council, charities, Council and a host of...
15/01/2018
Do you know how to promote yourself on Small Business Saturday?
Small Business Saturday is nearly here. Are you a business owner who has spent several hours thinking about how you should be promoting your business on what could be a very busy day?   A very busy day for those who plan, those who market their business and those who execute their social media strategy!   For those who literally sat and thought and didn't get very far it could be quite the opposite. After all who will know where you are and what you are doing on Small Business Saturday if you haven’t told them?   Don’t worry we know people often sit and think - think so hard they get themselves into a twist and then ditch it!   Yes the very thing you really wanted to do and tick off your to-do list has just been “ditched” and...
30/11/2017
Small Business Saturday | Celebrating SMN Film
How long have you been running your film Around 6    How did SMN Film start? Before we were SMN FIlm, We were Shropshire Media Network, (hence the abbreviation) and we offered a wider range of other creative services including graphic design, web design and educational packages. But we found the most job satisfaction in creativity was always in the film production projects, so we streamlined our services to be just film and content production.   Describe your business for us? SMN FIlm is a Film production company specialising in cinematic lifestyle     What are the challenges in running a small creative business? For us, it is being seen. As a creative...
28/11/2017
MICRO BUSINESS/SMALL BUSINESS TRAINING
Yes…..it IS out You’re a one or two person business.  You do EVERYTHING yourselves!  You make wonderful gifts, or you create wonderful foodstuffs, or you provide a wonderful service.  You’re a specialist in that field. YET – you also have to find customers, keep customers, build a brand, develop an online presence, manage the finances, buy supplies, sort out deliveries.  On, and on, and on.  It’s exhilarating, it’s exhausting and, possibly, it’s   Where do you turn when you realise you need to upskill?  How do you find the time?  How do you find the   Here at BUY-FROM we specialise in training and supporting micro and small businesses.  We understand you. And what are our...
04/04/2017
HELP YOURSELF TO SUCCESS 1
Are you a small business - perhaps in the field of Creative Arts, Food & Drink, Manufacturing?  Whatever your area of business you can do so much to help yourself grow and prosper.....including encouraging your loyal customers to join you on that Always try to have email contact details of your customers/clients.  Then ... how about surveying your customers?  As them what they think of your products or service;  what their favourite products are, what new products they would like you to offer.  Let your customers be your critical And don't forget the value of Testimonials.  Yet another satisfied customer?  Encourage them to sing your praises online and for you to use their positive feedback in your marketing Remember - your happy customers are...
30/01/2017