The Importance of a Great Brand
WHAT IS A BRAND?
The simplest answer to what is brand is, is as follows:
Simply put, your brand is your promise to your customer. It tells them what they can expect from you, your product and your service and it sets you apart from your competitors.
Are you innovative and ground breaking?
Are you experienced and reliable?
Are you high cost and high quality?
Are you low cost, value for money? YOU CAN’T BE BOTH!
Remember you can’t be all things to all people… Not only is branding about giving your business personality but also about ensuring your target market choose you over the competition.
A successful brand will deliver the following:
Clearly delivers your message
Confirms your credibility
Emotionally connects your target prospects with your product and or service.
Motivates the buyer to buy
Creates user loyalty
A great example of a successful brand is Apple! The logo is not only clean, elegant and easily implemented on the many marketing communications it sits on, including the product but it is memorable. It simply communicates the business ethos - quality of design and ease of use.
WHY IS A BRAND IMPORTANT?
Your brand is the foundation of your business and your marketing communications. This means it is vital to get it right and with the battle for customers increasing everyday it will mean you stand out from the crowd! Time must be spent researching, testing and re-evaluating your brand. This way, you won't get left behind.
The importance of having a great brand is that it will become your company's face to the world!
We know that Branding can be tough, so a very easy checklist to help develop or evolve an existing brand is to ask yourself the following:
Does your brand appeal to your target audience?
Does your brand communicate the uniqueness of your business and what your offer?
Does it reflect the brand promise that you are making?
Does your brand reflect your business ethos and values that you want to represent to a customer?
At Buy-From we work with our clients to ensure that the branding process is exciting but we also ensure time is invested in researching the right look and feel for your business.
If you are looking for help to brand your business - get in touch - let's talk! firstname.lastname@example.org