Over the past year, video content on LinkedIn has seen impressive growth – with a 36% increase in watch time, and video creation growing twice as fast as other content formats!
LinkedIn is making it easier than ever for your ideal clients to discover the most relevant video content through new features like:
- A dedicated Video Tab in the app
- A personalised “Videos for You” module in your feed
If you notice these features missing temporarily, don’t worry – LinkedIn is making improvements to better serve you.
Vertical Videos: A Fresh Look for Greater Impact
LinkedIn’s fresh new look for vertical videos is designed to help your content stand out more in the feed. This is an exciting opportunity to catch your ideal client’s eye and make a memorable impact.
Video is the medium of the moment. Here’s why you should prioritise it:
- Increased discoverability: Your content will be easier to find.
- Better memorability: Videos stick with people longer than other formats.
- Enhanced relevance: Video is more engaging and relatable, helping you connect with your audience.
It’s no longer enough to simply tell people who you are and what you stand for – you need to show them.
Build Trust and Stay Top of Mind
To truly build trust with your ideal clients, they must see and hear the ‘human’ you. By showing up in their feed, you’re staying top of mind for when they need the solution you provide to their problem.
Want to get started with video content creation?
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