July is here, and that means it’s time to celebrate Independent Retailer Month! This month-long event is all about highlighting the incredible independent retailers that bring so much to our communities and encourage shopping local year-round. By supporting independent retailers, we help create more sustainable communities and the eco-system. Here’s how you can help your business thrive this month.

Why Shop Local?

Shopping local is more than just a catchy phrase – it’s a way to keep our communities thriving. Independent retailers create jobs, support local causes, and foster a sense of community.

Support Entrepreneurship and Innovation

Small businesses are the heart of innovation. They’re the ones introducing fresh, creative products to the market. By supporting them, you’re encouraging the entrepreneurial spirit and fostering a diverse marketplace.

Enhance Local Identity and Pride

Independent retailers contribute significantly to the unique identity of your local community. These shops reflect the local culture and character, making our towns more interesting and special.

Community Building

Local businesses often contribute more to community events, local causes, and charities. They’re not just businesses; they’re integral parts of the community. Supporting them means supporting your community’s social infrastructure.

Reduce Environmental Impact

Shopping locally often means fewer miles travelled for products to reach you, which reduces carbon emissions. Plus, local retailers might be more inclined to source products sustainably, further benefiting the environment.

Tips to Boost Your Business Visibility

If you’re an independent retailer, July is the perfect time to refresh your marketing strategy and get noticed. Here are some tips:

Re-evaluate Your Brand Identity

Re-evaluating your brand identity is essential for maintaining relevance and appeal in a dynamic market. Begin by refreshing your logo, colour scheme, and overall visual identity to ensure you’re capturing the attention of your audience. Next, clearly define your mission, vision, and values, ensuring they resonate with your target audience. Consistently communicate these elements across all channels to build a cohesive and compelling brand narrative.

Re-visit Your Website

Keep your website up to date with current information and ensure it is mobile-friendly. A user-friendly, attractive website can help draw in and keep customers.

Improve Your Local SEO Strategy

Many consumers use search engines to find local businesses. Optimise your website to appear in local search results on platforms like Google and Bing. Create and update profiles on Google My Business and Bing Places for Business, making sure your business information and product listings are accurate. If you have special offers for July, add them to these profiles. These steps can improve your shop’s visibility in search engine results, driving more traffic to your business.

Join Your Local Chamber of Commerce

Membership in your local chamber can boost your credibility and connect you with other local professionals. It’s a great way to network and create new business opportunities. You’ll also gain valuable connections and business opportunities. If you’re in the Shropshire area, you can join the Shropshire Chamber of Commerce.

Celebrating and Supporting Independent Retailers

Independent Retailer Month is an opportunity to support the local independent businesses that contribute so much to our communities. By shopping locally, we support the dreams and ambitions of our business owners and help to create thriving, sustainable communities.

Use this July as an opportunity to explore and support your local independent retailers. Whether you’re a consumer or a business owner, there are many ways to participate and make a positive impact.

If you need further marketing support, contact tegan@buy-from.com or ella@buy-from.com .