Social Media Predictions for 2025: Trends You Should Know

As we begin 2025, the social media landscape is evolving faster than ever, and is being shaped by shifting consumer behaviours and algorithm updates. Brands need to stay ahead of the curve and be willing to adapt to new changes.

Here’s a look at what we predict will dominate social media in 2025 & how you can utilise them in your social media strategy:

 

Employee- and Consumer-Generated Content will take centre stage

Audiences will be on the look-out for content that feels genuine and relatable in 2025. Brands are increasing their use of EGC and CGC to meet this demand. This helps to build trust with potential buyers as they highlight real people sharing real experiences. For brands, this is also cost-effective as it reduces reliance on expensive campaigns. Algorithms are also beginning to prioritise relatable, human-driven content.

You can leverage this by:

  • Encouraging employees to share content – This can include behind-the-scenes content, company milestones or their personal stories related to the brand.
  • Create campaigns to incentivise customers – This encourages customers to share their experiences with your product or service through contests or reposting their UGC on your channels.

 

Authenticity & Transparency are Non-Negotiable

Consumers in 2025 demand honesty and can spot inauthentic marketing from a mile away. They’re gravitating towards brands that prioritise transparency. By sharing authentic messaging, it builds trust and deeper relationships with your audience. Consumers expect brands to be socially responsible and transparent about their practices as well, including their sustainability efforts and data usage.

You can leverage this by:

  • Sharing unpolished content – This is content that isn’t heavily edited and humanises your brand such as behind-the-scenes videos and stories.
  • Be upfront and honest – Talk about your values, processes and any challenges that your company may be facing.

 

Longer, More Valuable Content Wins

While short-form content like Reels & TikToks remains dominant, the demand for in-depth, valuable content is growing. Audiences appreciate content that educates, entertains, or provides insights. Longer content also increases the view time for your content, which the social media algorithms reward. This style of content also increases your credibility and strengthens your authority in your industry.

You can leverage this by:

  • Experimenting with long-form videos – Create longer videos on social media and in-depth, high-value articles and carousels.
  • Create bite-sized posts that encourage engagement – Take sections of your longer articles to provide teasers for your social media posts.

 

Reels & Carousels Are Here To Stay

Platforms like Instagram & LinkedIn are favouring content that encourages users to stop scrolling and spend time engaging. Reels & Carousels are often more visually engaging so they tend to grab people’s attention and keep users engaged for longer. They also encourage interactivity through swiping, saving, sharing and repeat viewing.

You can leverage this by:

  • Educational Carousels – These can be used to give valuable content to your audience as they break down complex topics.
  • Utilise Reels – Showcase tutorials, tips, and entertaining behind-the-scenes clips with creative Reels to maximise engagement.

 

Storytelling Is A Must-Have

Storytelling isn’t just a buzzword; it’s essential within your marketing in 2025. Brands that use stories to connect emotionally with their audience are seeing stronger engagement and brand loyalty. Building an emotional connection with your audience makes your brand memorable. Sharing stories taps into human emotions, and giving a narrative helps consumers to understand the “why” behind what you do.

You can leverage this by:

  • Create a mini-series – Use storytelling to create a series on your socials that connects with your audience.
  • Highlight stories in your business – Stories can be anything from customer success stories to personal journeys within your team, they all help to form an emotional connection with your audience.

 

Direct Interactions Matter More Than Ever

2025 is the year of conversations and connections. Social media algorithms favour accounts that engage directly with their audience and build engaged communities. Communicating with your audience shows that you care about them and helps to humanise your brand. It also gives your audience a sense of belonging, which, in turn, often converts customers into advocates.

You can leverage this by:

  • Ensure you are engaging – Regularly reply to comments, DMs and mentions to spark conversations.
  • Host live Q&A sessions – Deepen engagement by encouraging your community to get involved by submitting their questions.

 

As the Social Media algorithms evolve, so must your strategy. In 2025, focus on creating real connections with your audience and deliver content that resonates with them. In turn, you should see an increase in brand loyalty.

 

At Buy-From, we specialise in helping your business to navigate the ever-changing world of social media. From strategy development to content creation, we’re here to help you thrive in 2025 & beyond. Email info@buy-from.com to learn more.