In the fast-moving world of marketing, even the strongest brands need a reset from time to time. A brand refresh isn’t about changing everything; it’s about realigning your visuals, messaging, and identity to better connect with your audience – and ultimately drive success.
As a marketing agency, we see firsthand how a well-executed refresh can breathe new life into a brand.
One of our recent projects shows how a refresh can build on strong foundations. We work with Lock29 – Banbury’s vibrant destination for independent food, drink, and leisure experiences, to evolve their branding and social media presence. When Lock29 first launched, the branding reflected its initial focus on artisan food and drink, with a darker, sophisticated aesthetic that suited the business perfectly at the time.
As Lock29 has grown into a broader, more family-friendly destination, attracting a diverse range of visitors, it was the right time for the branding to evolve too. Our refresh introduced brighter colours, a more varied, family-focused content approach, and an updated tone of voice that better reflects the welcoming, lively space Lock29 has become.
The result? Increased engagement, growing follower numbers, and higher footfall – all by staying true to the spirit of the brand while helping it connect with its wider audience.
Why a Refresh Matters
Branding is never static, and neither are businesses.
When your audience or offer changes, your brand should evolve too. A creative partner and professional graphic design can help you align your brand with your next chapter, making sure it stays relevant, exciting, and authentic.
Here are a few signs it might be time for a refresh:
- Your audience has evolved.
- Your branding no longer fully reflects your current offer.
- Engagement and sales are stagnating.
- Competitors are moving ahead visually or creatively.
- You’re launching new services or targeting new demographics.
How We Can Help
Our design team specialises in revitalising brands in a way that honours what’s already strong while helping you move forward.
Through our Brand MOT service, we offer a comprehensive review of:
We’ll work with you to ensure your brand looks great, speaks clearly to your audience, and reflects your goals for the future.
At Buy-From, we combine creativity with commercial insight. We’ve helped brands grow their reach and build deeper connections with their communities – and we’d love to do the same for you.
Ready to give your brand the refresh it deserves?