Have you ever seen someone well-known using something and thought that if they use that, it must be good, and then bought it yourself? Again, this is influencer marketing.

If you didn’t actually click a link from that page to the item, you may even think that seeing it on there wasn’t what lead to your purchase. But it probably did, in some way.

So, as a business, what is influencer marketing and should you get involved?

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