At Buy-From, we are passionate about strategic placemaking, and our work with Love Oswestry is a perfect example of how we combine creativity, insight, and collaboration to help brands thrive.
Love Oswestry is the public-facing brand of Oswestry Cultural Connections (OCC), a consortium bringing together local arts organisations, tourism bodies, heritage groups, creatives, and Shropshire Council. Originally established to promote an annual cultural festival, Love Oswestry needed to evolve into a brand that could drive year-round cultural engagement.
Our Mission
OCC commissioned Buy-From to elevate Love Oswestry beyond a single week-long event. Our goal was to create a clear, consistent marketing and communications strategy to grow its visibility, strengthen its brand identity, and provide a platform that better served both audiences and cultural providers across Oswestry.
Our Approach
We began by carrying out a detailed brand and marketing review, assessing current positioning, audience engagement, social media presence, and stakeholder relationships. From these insights, we created a bespoke marketing strategy to:
- Strengthen Love Oswestry’s brand identity
- Boost year-round audience engagement
- Provide easy-to-use marketing toolkits for stakeholders
- Deliver training workshops to empower in-house teams and partners
This involved creating brand guidelines, comprehensive content plans, and templates for social media, event promotions, and partnership collaborations. We also provided hands-on PR support to amplify the Love Oswestry Winter Festival.
The Results
The impact of the work was immediate and substantial:
- A clear and powerful brand narrative was developed.
- Stakeholders were empowered with new tools and training.
- Love Oswestry was firmly repositioned as a year-round cultural brand.
Audience engagement surged:
- Facebook reach increased by nearly 800%.
- Posts on Visit Oswestry reached approximately 26,000 people.
- Website views rose to 3,103, an increase of 166%.
- Workshops saw a huge increase in uptake, with many reaching full capacity.
What they Said:
“Working with Buy-From has transformed our brand identity for our Love Oswestry Winter Festival. Buy-From created a clear marketing strategy pathway for us to follow in the lead up to our festival week and gave us advice and support along the way. Using the tools that Buy-From gave us helped us boost our visitor numbers and helped us reach our communities better. We now have knowledge and plans in place to help us shape our marketing and brand identity for future Love Oswestry programming. We look forward to working with Buy-From in the future.” – Holly Maries, Oswestry Cultural Connections (OCC)
Our work with Love Oswestry shows the power of strategic, community-focused marketing. By combining brand strategy, creative content, stakeholder engagement, and data-driven insights, we have helped establish Love Oswestry as a vibrant cultural force ready to champion Oswestry’s rich arts, heritage, and community spirit year-round.
Want to find out how Buy-From can help transform your brand? Get in touch today.