Lock29
The Brief
Lock29 is a sustainable community destination in the heart of Banbury. The venue features diverse and exciting food and drink artisans, a casual pop-up cinema, space for events which is open to the whole community, and an edgy independent retail offer that binds it all together. We have been working with the team at Lock29 and Cherwell District Council since the venue was at concept stage. Buy-From is responsible for the marketing and PR for this innovative destination. Our work includes social media, graphic design, communications, consumer PR, and strategy.
What We Did
We have been working with the Lock29 team from inception to delivery and now support them in steering the space through the challenging times over the past four years. Our work to date has been expansive, ranging from tenant engagement through to stakeholder communication, from website design through to copywriting. It has been an interesting and challenging journey so far, but one that we are proud to be part of. We have grown our social media following organically, delivered a Covid-safe launch and created an interesting and dynamic content strategy that communicates the four pillars of our approach: the food, the community, the canal and the future.
Last year Lock29’s accumulated reach on Facebook and Instagram was 925,072 individuals. They have gained nearly 500 Google reviews (average 4.2*), units are fully let, and revenues have increased month-on-month.
What they Said
“Buy-From have been integral in the creation of the Lock29 identity and in supporting the launch and ongoing growth of the project. Buy-From’s management of our Social Media accounts and PR communications led to an enviable following for an established business before construction was complete.
Continued engagement through all channels has led to countless trader enquiries from a vast array of quality operators. Buy-From have delivered on the B2B and B2C platforms and have been an invaluable sounding board for strategic planning. If you were to ask me “would you launch Lock29 with Buy-From again?”, the answer is simple – absolutely.”
Chris Catford