Follow these 5 tips to optimise your website to drive more traffic, increase your number of conversions, and ultimately, increase revenue.

1. Optimise your website for speed

A fast-loading website is crucial for providing a good user experience and can also help improve your search engine rankings. Use tools like Google’s PageSpeed Insights to identify areas for improvement and consider using a content delivery network (CDN) to speed up the delivery of your site’s content.

2. Use responsive design

With more and more people accessing the internet on mobile devices, it’s important to ensure that your website is optimised for different screen sizes and devices. Using a responsive design will make your site more user-friendly and can also help improve your search engine rankings.

3. Optimise your images

Large, high-resolution images can slow down your website, so it’s important to optimise them for the web. Use tools like TinyPNG to compress your images and make sure that you’re using the appropriate image file format for your needs.

4. Optimise your content

Make sure that your website’s content is well-written and easy to read, and that it’s optimised for search engines. Use keywords in your headings and throughout your content, and make sure that your site’s meta tags and title tags are properly optimised.

5. Use analytics

Use analytics tools like Google Analytics to track your website’s performance and identify areas for improvement. Analyse your traffic, bounce rate, and other metrics to see how your users are interacting with your site and make changes as needed.