United Oddsocks
The Brief
Our brief was to analyse the marketing activities in the business to date and start to develop a comprehensive B2C marketing strategy, as the business was almost totally focused on B2B sales. We were tasked with developing new photography and graphic assets, implementing a social media campaign (focusing primarily on Instagram) and developing a brand ambassador programme. We have also worked with the team on writing product copy for their new collection of socks.
United Oddsocks is part of the Sock Academy family, a hugely successful business that has been running for over 15 years now. The incredible team at Sock Academy are a joy to work with and it has been exciting to see the business reach new consumers.
What We Did
On completing the initial branding exercise, we started to develop the concepts for their new website, starting with site map, functionality, copywriting and finally design and development. We ensured the family were involved at every stage of the process, so that they could feel total ownership of the process and the end result.
Our developer also provided training for the family on how to use the Wordpress website, so that they could manage most day to day activity on the website with confidence.
To date, we have successfully designed and launched their new website as well as delivering design collateral to support them with events and promotion. We have also delivered a number of hugely successful photoshoots for product launches, trade and consumer communications.
What they Said
Louise and her team at Buy-From had a really fresh take on how to grow our social media with minimal additional spend and we were really excited to start working with them. Their approach is based on an in-depth knowledge on how each platform works, along with their ability to create outstanding content and manage our social media platforms. We’ve been delighted with the results and our engagement has grown across all platforms. The team are enthusiastic and creative and really took the time to get to know our business. I wouldn’t hesitate to recommend Buy-From.
Gary Schaffer