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Businesses with effective marketing channels will help customers move through the funnel to achieve their desired result.

Press releases should be a key element of your public relations strategy and are a great way of keeping everyone up to date with your latest business developments and achievements.

When the stresses of running a small business come together all at once, having the right mindset is the key to overcoming and growing.

Simply put, your brand is your promise to your customer. It tells them what they can expect from you, your product and your service and it sets you apart from your competitors.